The Internet and the Dark Side of the Force

History is replete with examples of how our greatest technological breakthroughs become new problems. Perhaps there is no greater example where this is seen than with technology in the corporate and business environment. Previously accepted constructs of anytime availability and instant easy access have not proven as efficient as once hoped and multitasking has been shown to be largely untrue, as the number of input and activities we engage in at once, the longer it takes us to accomplish our goals. The potential for distraction and dissociation (time distortion) are almost universal when using the Internet and other digital devices and therein lies the potential for abuse and overuse. Helping businesses manage their technology will ultimately translate in to a more profitable and productive bottom line and with estimates of between 1-3 hours in a work day spend on non-work related activities online–this translates into significant costs.

By |March 30th, 2012|Dr. Dave's Blog|Comments Off on The Internet and the Dark Side of the Force

Why do we love to text and email so much?

The lines that define Internet use and abuse have begun to blur in that many media and entertainment technologies utilize Internet or web-based access and therefore share many of the addictive elements. The basic psychological factors that account for the addictive nature of the Internet apply to all Internet-enabled technologies, as well many other digital media technologies.  Smartphone’s, PDA’s, Iphones, Ipads, tablet computers, and game systems all rely on Internet Technology and therefore subject to the same potential for abuse and addiction. There are many factors associated with Internet abuse and addiction, including overuse, misuse, and tolerance, and withdrawal, ease-of-access, instant gratification, boundaries, dissociation, disinhibition, and perceived anonymity. Perhaps the most potent contributor is the variable ratio reinforcement schedule that appears to create a slot-machine effect for the Internet and other digital media technologies. The Internet and by extension, all devices accessing it, have become miniature slot machines where we are responding to unconscious reinforcement patterns and expressions of Dopamine.   Texting, email, Facebook—even web surfing all respond to the same principles  We are seeing tremendous changes in how the world stores and accesses information and entertainment; the web has become the World’s hard drive and we are all tethered to […]

By |March 20th, 2012|Dr. Dave's Blog|Comments Off on Why do we love to text and email so much?