Smartphones are the world’s smallest slot machines…

Internet technology, including Smartphones, operate on a variable ratio reinforcement schedule-just like a slot machine used in gambling.  All aspects of information sought after and found on the Internet occur within this variable ratio reinforcement environment. The Internet  operates with a high degree of unpredictability and novelty and it is this unpredictability that facilitates the compelling nature of the Internet’s attractiveness.  The reinforcement/reward factor seem to be the most significant element in contributing to the addictive nature of the Internet and other digital media technologies. The Internet functions on a variable ratio reinforcement schedule (VRRS). Whether it’s gaming, sexual content, e-mail,  texting,  facebook, shopping or general information surfing, they all support unpredictable and variable reward structures.