Corporate and Business Consultation Services 



Loss of positive productivity on company time?

When Less is More and More is Less: Practical Use of Digital Technology in the Workplace to Enhance Productivity

It is a misnomer that we can multitask. Simply put, there really is no such thing as multitasking. When we attend to several simultaneous tasks we simply decrease the amount of attention we give to each of them, thus lengthening the time it takes to accomplish any one task comprehensively. In addition, the more tasks we try to manage simultaneously, the more we activate stress hormones like cortisol, which actually serve to functionally inhibit peak performance.

Not to mention, the ever-present vigilance needed to always be “on” and available via Smartphone, email, text, Twitter and the web creates greater degrees of distractibility, poorer concentration and lower work output. We need time “off-line” to create space to re-charge our nervous system so we can function at peak performance. The stress that comes with receiving too much or too frequent input overwhelms your autonomic nervous system and depletes your ability to manage stress effectively and deal with normal work-day challenges. In order to be off-line more, and be a little less accessible, the corporate environment needs to change. Organizations need to support staff members and create space for personal down time where employees are not expected to instantly respond and remain in that hyper-aroused and vigilant state. Down time is necessary for your brain and nervous system to regenerate, or refresh, the psychological and intellectual mechanisms that allow you to achieve peak functioning.

Digital technology – such as the Internet, computers and smartphones – have all promised greater effectiveness and efficiency, but they have failed to deliver as promised. While they are necessary for our work, our over-reliance on technology has created a positive illusion that blocks the reality of how much time is truly wasted. Efficiency is frequently lost to non-work related Internet use, technical down times and techstress burnout from over-accessibility.

But there are ways to balance your organization’s use of technology and the Internet to maximize efficiency while creating an environment that supports employee welfare.

The Center for Internet and Technology Addiction Provides Corporate and Business Consultation Services To Help You:

  • Understand the technologies available to monitor employee Internet usage and the corresponding requirements
  • Recognize and control the negative impact of the Net on the work environment
  • Train managers to recognize the signs of Internet and technology abuse and addiction
  • Understand the warning signs for negative productivity
  • Reduce the potential for hostile work environments
  • Work with supervisors, HR and EAP staff on preventing employee Internet abuse in the workplace and implement a program to educate or train employees
  • Set policies and procedures to minimize abuse and its potential impact

We can also provide:

  • Corporate training on Internet use and behavior
  • Business consultation on establishing reasonable and appropriate Internet use policies and practices, along with various design, marketing and logistical methods to capitalize on this powerful technology for your company
  • Training for executives, managers, HR staff, project directors, IT, public relations and marketing staff to help facilitate the effective implementation of Internet and e-commerce projects
  • Assistance on how to use the Net more effectively by identifying areas of improvement in internal (infrastructure) Internet use patterns and policies, as well as external, business-to-business and business-to-consumer Internet products
  • A wide range of business consultation services and public speaking on Internet and technology use in the workplace

Corporate and Business Consultation at CITA

If you would like to schedule a business consultation service with Dr. Greenfield, we invite you to contact us at 860-561-8727 or